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Chris Sutton recently shared his thoughts on Celtic’s transfer market strategy in his column for the Daily Record. Known for his straightforward opinions, Sutton did not hold back in his assessment of the club’s approach to signings.

While recognizing that Celtic cannot compete with the extravagant spending of some European clubs, Sutton emphasized the importance of making key signings when necessary. He praised the Celtic board for their financial management but expressed concern about their reluctance to invest in players who could make a significant impact on the pitch.

One player Sutton highlighted was Adam Idah, suggesting that the board should be willing to spend more to secure a player of his caliber. He criticized the scattergun approach to transfers last summer, where low-cost signings failed to make a meaningful contribution to the team. Sutton estimated that around £10 million was wasted on these signings, funds that could have been better utilized on fewer, more impactful players.

Despite acknowledging the challenges of the current transfer market, Sutton urged the Celtic board to be more proactive and flexible in pursuing their targets. He emphasized the need for the club to avoid repeating past mistakes and ensure that any new signings align with the manager’s vision for the team.

Sutton’s comments resonated with many fans who share his frustration with the club’s cautious transfer strategy. As the new season unfolds, all eyes will be on Celtic’s board to see if they can find the right balance between financial responsibility and sporting ambition. The pressure is on for the club to deliver results on the pitch while managing their resources effectively.

Ultimately, Sutton’s message serves as a reminder that success in football often requires a willingness to take calculated risks and invest in quality players. As Celtic navigates the complexities of the transfer market, their ability to make shrewd decisions will play a crucial role in determining their competitiveness in the seasons to come. Fans will be hoping that the club heeds Sutton’s advice and takes the necessary steps to strengthen the squad and achieve their goals.