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Black Friday is a big deal, but maybe it shouldn’t be. Retailers often raise prices before the event only to slash them and make it seem like you’re getting a great deal. It’s all just a clever marketing ploy to keep us buying things we might not even need. We’re bombarded with Black Friday promotions in the news, on social media, and in stores, but it’s important to remember that consumerism is harming our planet.

Retailers claim they provide what customers want, but they also hire PR experts and marketers to manipulate us into buying more. In reality, all we truly need is a warm home, food, water, clothes, and meaningful connections with others. Yet, we’re constantly bombarded with ads telling us we need more stuff to be happy.

Our society has become obsessed with buying things to fill a void in our lives, instead of addressing the real issues of loneliness and emptiness. We’re stuck in a cycle of working, buying, using, and throwing away, contributing to the mounting waste crisis around the world. Our discarded clothes and shoes end up polluting the environment in far-flung places, as we try to alleviate our guilt by donating to charity shops.

It’s time for a wake-up call. While it’s nice to buy new things, we need to take responsibility for the impact our consumption has on the planet. We can’t rely on world leaders or billionaires to solve the climate crisis – it starts with each one of us making conscious choices.

Imagine the power we would have if we collectively said no to unnecessary purchases. Retailers would no longer be able to justify their harmful practices by claiming to supply what customers want. We can make a difference by being mindful of our consumption habits and opting for sustainable choices.

One way to make a positive impact this holiday season is by participating in initiatives like the one organized by Ulster Wildlife and An Creagán Centre. By cutting down a Sitka spruce tree to take home for Christmas, you can help restore Haughey’s Bog and contribute to the fight against the climate crisis. This unique opportunity allows you to create special memories while supporting peatland restoration efforts.

Events like these remind us that we have the power to make a difference by making conscious choices in our daily lives. Instead of mindlessly participating in consumerism, we can choose to support initiatives that have a positive impact on the environment. Let’s make this holiday season one that we can be proud of, by taking steps to protect our planet for future generations.